It is easy to get into the habit of calling on some car insurance leads and not others. For instance, you may focus more on leads you buy than those you generate on your own through newspaper ads, billboards, etc. While you know better than anybody where to spend your time, make sure you are not missing the boat. It is important to spend time calling on all car insurance leads - not just those that you believe will turn into sales. Remember, you never know where your next customer is going to come from. You may be surprised at what you find as you continue to make contact with leads.
There is no denying that it takes a lot of time to call on one consumer after the next. That being said, this is a big part of your business. As long as you remember to service your current clients you should not have anything to worry about. In most cases, the more time you spend calling leads the better chance you have of making sales.
No matter where a car insurance lead comes from you should make an initial call to see where you stand. You may find yourself making a sale right away; you may find yourself having to call back several times before you make progress.
Every lead is an important one. Treat them all equal and you will find your sales going through the roof.