How much time do you spend every day generating insurance leads? One hour? Three hours? All day long? Only you know the answer to this question. While the time you spend generating leads is sure to change from day to day, it is safe to say that you can settle on an average amount.
If you are not spending enough time generating insurance leads something is wrong. Even though there are many other tasks that you are responsible for, this is one that will keep your business moving forward. If you stop generating leads you are probably going to stop making sales. Soon enough this will lead to other problems that you definitely don't want to be dealing with.
How you generate insurance leads is up to you - this will help determine how much time you spend. For instance, buying leads is much more time effective than cold calling. When you buy you are getting what you want within a matter of minutes. When you rely on cold calling you never really know when you will find an interested buyer. Not to mention the fact that you could spend hours on end without ever making any progress.
If you look at your daily schedule it will be easy to see if you spend enough time generating insurance leads. Hopefully you will realize that your lead generation plan is perfect. If not, there is no better time than now to make some changes.